Frederick S.M. KAWUMA, 59, a Uganda national, is a graduate of B Com Marketing (Makerere Univ., Kampala, Uganda), Master of Arts in Communication & Marketing (Wheaton College, IL, USA) and a PhD in Entrepreneurial Leadership (Regent University, VA, USA). He has over 28 years of experience in the coffee industry, of which 23 as a CEO of various organisations, and is a visionary who has been involved in many initiatives in the coffee industry that have had national, regional and international impact. In his career, he has played key roles in the establishment of projects to support the African coffee industry, with the vision to benefit coffee producers and improvement of quality and quantity of African coffees. He has also had a distinguished career as a leadership and management consultant and trainer and worked on several projects.
- Currently he is the Secretary General of the Inter-African Coffee Organisation (IACO), an inter-governmental organisation based in Abidjan, Ivory Coast (West Africa). His vision is to move African coffees to a new pedestal, through the implementation of a new vision that includes production improvement, quality enhancement and efficient value chain management, which he believes will be critical in building a brighter future for African coffees and the economies of African coffee producing countries in particular.
- He, with others, pioneered the joint promotion of African coffees in Europe and at the Specialty Coffee Association of America (SCAA) Conferences & Exhibitions, beginning in 1996 initially with funding from the European Commission, and later from the USAID and the World Bank.
- In the year 2000, he pioneered in the establishment of the Eastern African Fine Coffee Association (now transformed to African Fine Coffees Association — AFCA), setting it up and serving as its first Executive Director, and a founder member. Admittedly, AFCA has changed the entire landscape in the promotion and creation of presence for African coffees in the global market. This was particularly augmented by the annual African Fine Coffee Conference & Exhibition which was his brain child, and which he launched in 2004 in Nairobi. This was accomplished with support from USAID and other US partners. In April 2017, he received the award of honour at UCDA’s 25th anniversary celebration as a visionary in the promotion of African coffee and as one of the pioneers in Uganda’s coffee reforms. In February 2018, he was honoured by AFCA with the AFCA lifetime achievement award in recognition to his contribution to the African coffee industry.
- In February 2004, he received commendation from Congressman Sam Farr (member of US Congress) on his work in the African coffee industry, and the successful Africa Fine Coffee Conference & Exhibition.
- His pioneering work in the setting up of the Uganda Coffee Trade Federation (now Uganda Coffee Federation) and his professionalization of the coffee trade in Uganda have left a lasting impact on Uganda’s coffee industry.
- He was part of the team that established the Uganda Coffee Development Authority (UCDA) in the early 1990s, and they set a foundation upon which the coffee sub-sector in Uganda has flourished.
Since his direct engagement in coffee sub-sector assignments in 1990, Fred has developed deep knowledge of the coffee industry and a capacity to advise industry stakeholders on matters of production, processing and marketing, sustainability, and related policy areas.