During the 4-day master class you learn the ins and outs of export development and export promotion from the perspective of the Ugandan Coffee Sector.

In each phase of this training you will develop practical skills that can be applied directly and immediately. You will be able to:

  • Develop your export strategy and strategic planning;
  • Understand Market Access Requirements in a better way;
  • Comprehend market trends in the most promising EU countries;
  • Create and export marketing plan;
  • Plan for market entry and the selection of Trade Fairs.

This training is applicable if:

  • You are planning to develop (new) export channels to the EU;
  • Need to get up-to-date with the latest developments in export development and promotion;
  • You are a senior professional in the sector

Indicative programme:

Module 1: Strategic perspective

Export strategy development:

  • Scenario planning;
  • Strategy focus (e.g. niche exporting);
  • Strategy development;

Value chain development;

Module 2: Export Marketing Planning (I)

  • Market Research
  • Market Access Requirements

Module 3: Export Marketing Planning (II)

  • Development of export marketing plan
  • Product and process optimization
  • Change Management
  • Results Based Management (monitoring & evaluation)

Module 4: Market Entry

  • Negotiation skills
  • Trade Fair Participation
  • Trade missions

Module 5: Sustainable Exporting

  • Export development
  • Expanding markets


Training Course data and place:

Kampala, Uganda

Amount of days: 4 day training

Training – 19th – 21st May 2015

Feedback Event – 19th November 2015


AFCA Members – $200

Non – AFCA Member – $250

Trainer: CBI Netherlands

Organisation: AFCA

Contact Person: Devine Asalo

Telephone: +256414269140/1/7