Kenya won the 2017 Specialty Coffee Association of America (SCAA) Portrait Country Symposium and Exhibition which will be held from 19th to 23rd April, 2017 in Seattle, Washington, USA. To realize economic gains as a strategy in the Demand Side Increased Return (DSIR), Kenya hosted 31 coffee stakeholders mostly buyers from 9 countries for a six-day visit of the coffee value chain players from 28th November to 3rd December, 2016. Thus journey christened the “ Coffee Kenya Origin Trip’’ acted as virtuous circle journey, in which case the early adoption of Kenyan coffee products and services will help build momentum
for future adoption of her coffee products and services not only during the SCAA exhibition in Seattle, Washington, but also in the global coffee world.
To continue reading this story please download our Jan – Mar 2017 Magazine Issue – https://afca.coffee/wp-content/uploads/2017/02/AFCA-magazine-January-2017-Final.pdf
To watch a small documentary on the trip click here