Who we are

Coffee farmer in Mbilima, Rwanda

Land of a Thousand Hills Coffee Co. partners with farmers and local community leaders to develop coffee into a sustainable income, pay a just wage, and further meet the needs of the people. Our model is the next evolution of Direct Trade – we invest in both the quality of the product and the quality of life enjoyed by the people who grow it.

We began as a response to Rwanda’s tragic civil war in 1994. The introduction of specialty coffee to the healing fields of Rwanda proved to be an uncommon opportunity for once warring countrymen to not only rebuild their homesteads, but to work together toward lasting peace. Coffee has brought dignity and hope to a nation that history suggested would never recover.

Our dedication to the Rwandan people has not wavered, and we constantly seek out ways to meet the needs of the communities we serve. During the last ten years we’ve built a school, began a sheep farm, built homes, and provided ongoing support for orphans.

Stateside, our coffee is served in two corporately owned specialty shops, a growing number of franchises, and hundreds of churches and cafes across the country.

We invest in every stage of the coffee cycle, from farmer to roaster. We are a guide to those who want to explore how coffee can be a tool for social change, a companion to those who are passionate about the world of coffee, and a resource for coffee communities striving for a bright future.

Contact details

KN 3rd
P.O.Box 3802, Kigali Rwanda
E-mail: jonathan@beyoudogood.com | manu@drinkcoffeedogood.com