The Board of Africa  Fine Coffees Association (AFCA) is pleased  to  announce  the  appointment  of Ms. Nancy Cheruiyot as the new Executive Director/Chief Executive  Officer.

Ms. Cheruiyot  has extensive  experience   in the Coffee  Sector  in Kenya where  she served  as a Managing  Trustee  for  Commodities    Fund for the  last 9 Years. During  her tenure  there,  she was   appointed     continuously     to   represent Kenya in the  ICO and IACO as delegate  where she demonstrated    high  level  professionalism and diplomacy.

Ms. Cheruiyot  has   also   been    an   active member  of AFCA representing   her immediate past employer,   the  Commodities   Fund.

She holds  a  Bachelor   of  Arts  in  Economics  from   the  University   of  Nairobi;   a  Master   of  Business Administration     (Finance)  from  the  Catholic  University   of  Eastern  Africa;  and  is currently   pursuing  a PHD  in  Business  Administration     from   Jomo   Kenyatta   University    of  Agriculture    and  Technology. Additionally,    Ms. Cheruiyot   is a Chartered  Certified  Accountant   and a member  of ACCA since 2007. She  brings  on  board   over   15  years’   experience   of  financial   and  organizational    management    and development,   the  last 9 of which  she was the  Managing  Trustee/CEO.

Ms. Cheruiyot’s   first  task  will  be to  organize  the  2023 AFCA Conference   and  Exhibition   proposed  to take  place from  the  15th –  lIth   February  2023 immediately    after  the  World  Coffee  Producers’   Forum taking  place on the  13th and 14th February  in Kigali Rwanda one of Africa’s  specialty  coffee  countries.

The First World Coffee Producers Forum met in the city of Medellin, Colombia, on July 12, 2017, and considering that: Profitability of coffee farming in many producing countries faces a critical situation, even going through periods of losses, due to different factors such
as: lower international coffee prices, which have dramatically deteriorated the coffee trade terms (reducing the purchasing power of coffee growers), low agricultural productivity, increasing production costs related to climate change and variability, and rising labor costs of production activities such as harvest.

  1. Lower profitability has led a significant percentage of coffee producers in the world
    to live in poverty, with deprivations in their quality of life (housing, utilities, delayed or poorly attended education, low access to health systems, etc.), and reduced ability to reinvest in their farms.
  2. Even if development of specialty coffee in the last decades has generated some premiums to producers, these have not been enough to o set the costs associated with certifications, and the analysis of value of the global coffee chain shows that the share reaching producers is very low, in contrast to that remaining in the hands of traders, roasting companies, and distributors to final consumers.

To read more please visit Page 26 to 27 of our July – September 2017 Magazine Issue.