All the buzz about AFCA’s activities




The Board of Africa  Fine Coffees Association (AFCA) is pleased  to  announce  the  appointment  of Ms. Nancy Cheruiyot as the new Executive Director/Chief Executive  Officer.

Ms. Cheruiyot  has extensive  experience   in the Coffee  Sector  in Kenya where  she served  as a Managing  Trustee  for  Commodities    Fund for the  last 9 Years. During  her tenure  there,  she was   appointed     continuously     to   represent Kenya in the  ICO and IACO as delegate  where she demonstrated    high  level  professionalism and diplomacy.

Ms. Cheruiyot  has   also   been    an   active member  of AFCA representing   her immediate past employer,   the  Commodities   Fund.

She holds  a  Bachelor   of  Arts  in  Economics  from   the  University   of  Nairobi;   a  Master   of  Business Administration     (Finance)  from  the  Catholic  University   of  Eastern  Africa;  and  is currently   pursuing  a PHD  in  Business  Administration     from   Jomo   Kenyatta   University    of  Agriculture    and  Technology. Additionally,    Ms. Cheruiyot   is a Chartered  Certified  Accountant   and a member  of ACCA since 2007. She  brings  on  board   over   15  years’   experience   of  financial   and  organizational    management    and development,   the  last 9 of which  she was the  Managing  Trustee/CEO.

Ms. Cheruiyot’s   first  task  will  be to  organize  the  2023 AFCA Conference   and  Exhibition   proposed  to take  place from  the  15th –  lIth   February  2023 immediately    after  the  World  Coffee  Producers’   Forum taking  place on the  13th and 14th February  in Kigali Rwanda one of Africa’s  specialty  coffee  countries.

The 17th African Fine Coffees Conference and Exhibition (AFCC&E) concluded on a high note in Kigali, Rwanda. With exceptional attendances and world class facilities, the conference continued to gather good reviews, worldwide.
The conference theme, “Specialty Coffees from the Heart of Africa”, highlighted the expected benefits from producing coffees of higher quality. Producing Specialty coffee is one of the means through which African Countries can guarantee improved revenues from produce as consumers on the international market are willing to pay higher prices for higher quality coffee.

In his speech, the Executive Director of ICO, Mr. Jose Sette, noted that the theme of the conference “Specialty coffees from the Heart of Africa” feeds the ongoing debates on unlocking the potential of coffee sector in Africa in order to increase its contribution to a sustainable and inclusive development of the region and meet the objectives of the Sustainable Development Agenda 2030.

De-commoditizing coffee and penetrating into the specialty coffee market is one of the key strategies to increase the value of the African coffee. Specialty coffee, according to Jose Sette is a coffee that has received additional care, whether in selection of the best beans from areas that can produce exceptional quality, or in the way it is brewed and served, in the way it is grown or whether it is associated with complementary flavors to create a variation on a theme. All these factors are involved in the specialty coffee market that is currently booming in many developed markets.

About 1,200 participants from 32 countries are took part in the event, and they include coffee producers, exporters, roasters, policy makers, and buyers from around Africa, the America’s, Europe, among other parts of the world.
Mr. Sette noted that the annual coffee produced in the world is estimated at 162 million bags of 60 kilograms each. Africa accounts for around 12 percent of that global production.

About five million bags of coffee grown in Africa or nearly half of the total produce is specialty coffee mainly from Ethiopia, Kenya and Rwanda.

“As we all know, the history of coffee is one of the price boom and burst in which the former almost invariably ushers in the latter. The current market situation is no exception; coffee prices have been experiencing a downward trend over the last two and a half years”. Sette said.

With the volatility of world coffee prices, another key strategy to achieve a sustainable coffee sector in Africa is the development of domestic and regional consumption of coffee. Expanding domestic consumption is crucial for promoting the inclusive value chain transformation of the coffee industry in Africa, as well as contributing to a global equilibrium between supply and demand. Domestic consumption provides a valuable market outlet, increases producer awareness of consumer demands, strengthens the national private sector and offers vital experience for the eventual export of value-added products.

According to National Agricultural Export Development Board (NAEB), the price of specialty coffee is higher than that of basic coffee. On average, the former is sold at between $4 and $5 against the latter’s $2 or $3 a kilogram.
Rwanda, which produce small quantities of coffee compared to big producers like Brazil and Columbia, can generate more revenues by offering quality coffee. Rwanda exported 23,000 tons of coffee in the financial year 2017/2018, generating $67 million, and it is targeting to generate $75 million through exporting 24,500 tons of coffee in the current fiscal year.

The AFCA Magazine editorial board is pleased to announce that Ambassador George William Kayonga is going to be the cover face of the April – June 2019 Magazine Issue.

Who is Ambassador George William Kayonga?

Amb. George William Kayonga CEO National Agricultural Export Development Board Previously served as Permanent Secretary in   the Ministry of East African Affairs, the Rwandan High Commissioner to Kenya and successfully runs a private business. Holds a Master’s degree in International studies and Diplomacy and Bachelor of Commerce-Finance degree.

2. How can you advertise in this April – June 2019 to be released in print (1000 copies) and distributed at the #SCA2019 Event in Boston.

  • Click here to download the advertiser’s form.
  • Adverts must be received by 25th March 2019. 
  • Contact; [email protected] for more information. 

Eastern Africa due to its ecology, climate, altitude, and rich coffee genus, is known to produce speciality co ee. Quality coffee starts with the producer whose family has likely spent generations perfecting their approach to farming highest quality coffee. Grown in select altitudes and climates and nursed for years before the first harvest, the producer who creates specialty coffee devotes his or her life to refining and perfecting some of the highest quality coffee on the planet.

In a nutshell, Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system – made up of Fairtrade International and its member organizations – represents the world’s largest and most recognized fair trade system. Shoppers can recognize products that meet the Fairtrade Standards by the FAIRTRADE Mark. It is through the Mark that we advocate for better working conditions and improved terms of trade for farmers and workers across Africa and the Middle East.

To read more about this please visit click here and visit page 16 – – 

As profiled in the Nov/Dec Roast 2018 Magazine

By Phyllis Johnson

Research shows that African-Americans are less likely than other ethnic groups in the United States to select coffee as a beverage of choice. Yet coffee’s history links major contributions not only to Africa but the diaspora around the globe. Ethiopia is praised as the birthplace of coffee, and for giving us some of the most prized coffees in the world. African enslavement was the original source of labor for coffee’s production in Brazil, the Caribbean and the West Indies, and farmers of African descent continue to play a key role in its production. So how is it that African-Americans are only loosely connected to this long-standing historical continuum in coffee, finding themselves underrepresented as consumers as well as professionals in the coffee industry? And how can we as an industry bridge this gap?

To read more about this story click here and turn to page 26 –

AFCA organised for the first time, a coffee safari to the Rift valley region in Kenya and the Mt. Elgon region in both Kenya and Uganda. Six members from Angola, Brazil, Taiwan and USA participated in the safari that was scheduled for 12th – 17th November 2018.

The objective of the safari was to expose the buyers to a different coffee growing region, allowing them to interact and nurture relationships with the coffee at their birthplace.

The tour started with the Kenyan coffee safari to Fort Ternan, Kericho County in the Rift Valley region. Here, the tour was to wet and dry mills. The wet mills visited were Boma and Kabng’etuny Farmers’ Cooperative Societies (FCS). Both are affiliate societies of the Kipkelion District Coffee Union. 

To read more about this story click here and turn to page 39 – 

Last year, AFCA was an exhibitor at the 2018 Hainan International Cofee Congress and High-End Beverage Expo (ICoffeeExpo2018) from the 16th – 18th November 2018.

The event was held at the Hainan International Convention & Exhibition Centre, Haikou, Hainan – China. This was the second edition of this event. Haikou Hainan, is a tourist beach front city developed to encourage local Chinese to spend most of their holidays in the country. As home to the world’s largest population, fastest growing country and second wealthiest nation – we felt that this was an opportunity not to be missed. The growth potential for the China co ee industry is phenomenal growing by 16% per year.

To read more about this story click here and turn to page 12 –

Meet Amir Hamza, Acting Board Chair, Tanzania Coffee Board & Chairman and CEO of Amir Hamza (T) Limited the owner of the largest Coffee Soluble Plant in East & Central Africa.

We meet up with Amir Hamza at the Mutukula, the Uganda Tanzania Border. We then drive down to Bukoba. Amir shares hilarious stories with us on our 2 hour trip down south. He and his plant manager Ayub tell us about the history of the area, the Idi Amin invasion and local delicacies: roasted grasshoppers included. The entire interview was conducted in their Amimza Board room.

Thank you for having us Bwana Amir.


  1. Who is Mr. Amir Hamza?

He is a Tanzanian who loves his country, he loves his home town Bukoba and he loves coffee.

To read more about this article please visit and turn to page 8.