More than 8,000 specialty coffee professionals from all continents around the world are gathering in Washington State Convention Center, Seattle for the 30th Specialty Coffee Association of America (SCAA)’s annual trade conference. The four-day event commenced on 19th and ends on 22nd April 2018. A series of activities are arranged for the event ranging from exhibitions, cupping, lectures, workshops and performance assessment.
The Rwanda coffee brand (the most sought-after specialty coffee) is being showcased for the fourth time along with other coffee varieties from other countries around the globe. Agricultural exhibitions for export products is one of the strategies which NAEB has put in place to identify and expand market niche and establish market linkages with different international potential buyers. So far, Rwanda coffee industry has gained direct market sales (24% of the country’s total coffee export) and built relationship with the SCAA.
To read more please visit page 16 of our July-September Magazine Issue